Valentine's Day

Do you have any plans for Valentine's Day? Is there a special way of spending this time in your culture? In Japan, it is only the women who give presents (mainly chocolates) to men. Japanese women are usually too shy to express their love. (Though it might not be true nowadays.) Therefore, Valentine's Day was thought to be a great opportunity to let women express their feelings. However, this is a custom that smart chocolate companies spread to boost their sales, and it has been very successful.

Now the chocolate companies in Japan sell more than half of their annual sales during the week before Valentine's Day. Men are supposed to return gifts to women on a day called White Day (March 14th), a Japanese creation

There is a strong tradition of women giving chocolates to men on Valentines Day. There are two types of chocolates, “Giri-choco” (obligation chocolate), and “Honmei-choco”. Giri-choco is meant to be for friends, colleagues, bosses, and close male friends. “Giri” means obligation hence this Giri-choco has no romance involved. On the other hand, Honmei-choco is given to a boyfriend, lover, or husband with true love. Japanese women often prepare the Honmei-choco by themselves as many of them think it is not true love if they just buy the ready made chocolate at shops. You will start seeing large displays of chocolate, often heart-shaped in department stores and grocery stores from mid-January. Days before the Valentine’s Day, stores get packed with a large variety of chocolates, the cooking tools, and women!

Does it sound good to you? Don't get too excited when you get chocolates from Japanese girls! They might be "Giri-choko (obligation chocolate)." Women give chocolates not only to their loved ones ("A true love" chocolate is called "Honmei-choko.") "Giri-choko" is the chocolate given to men such as bosses, colleagues or male friends that women have no romantic interest in, just for friendship or gratitude.