Selfie sticks gained popularity quickly because the pictures taken with selfie sticks seem like they've been taken by an additional person who's not there. This allows people to take "candid" photos that are no longer obviously selfies. In Japan, however, its most popular use is with large groups of friends. Selfie sticks work perfectly for this because often people's arm are short, therefore cutting people out of the frame. The selfie stick lengthens the distance between the taker of the photo and the camera, so many more people can fit inside the frame.
Japan also has a lot of sightseeing places, such as large temples and mountains. These places are often very high up, and with a selfie stick much of the landscape can be included in your photo.
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